The Official Kutano Blog

“I recently had a coffee at Blenz and they mistakenly put only one shot in my coffee. I was rather disappointed, but it wasn't a big deal. Mistakes do happen.” -@mshak (See Motti’s full comments in Kutano)

True, enough. And there was once a time when a lost espresso shot like this wouldn’t go any further than someone else’s coffee cup. But in this dynamic, networked world, this single missing shot turned into a single tweet on Motti’s twitter page that ultimately multiplied into the twitter feeds of all of Motti’s 1300 or so followers. Slightly less than a fair “twit for twat” :P (@Mixer)
But to their credit, Blenz is not just any coffee shop- they’re Vancouver-based, for one :)- but more importantly they are on Twitter… and actively. According to Motti, “someone from Blenz immediately [aka: in minutes] replied to my tweet, apologized and insisted to send me a gift card.” What a tweet!

If you visit Motti’s actively updated Twitter page today you’ll find a tweet gushing with Blenz praise as sweet and juicy as their Acai Berry FruitChillo. Again, praise that will be multiplied in tweets, word of mouth and… Blenz’s homepage.

After all, why stop at only one kind of communication medium when you can use two (and/or incidentally work for a company that created the second ;)? Utilizing his beloved medium, Motti wrote up a detailed account of his experience in Kutano. Later that day, more comments accumulated including one that challenged the idea behind giving gift cards to disgruntled twittering-customers as well as a response to it from a brand new member on Kutano… “BlenzCoffee” (aka: George Moen, President of Blenz Coffee).

So basically, not only is Blenz Coffee an example of a company with the times in terms of utilizing existing popular social networks to track and respond to customer experiences, but they are also obviously quick to jump at and explore new technologies that can potentially help them better connect with existing and potential customers! A strategy that in the long run we believe will be exponential in its effects and reach and that in the short run we can testify won Blenz at least nine new happy customers (see picture :).

We raise our recyclable plastic and paper cups to you, Blenz. Cheers!
Natalie